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Guiding growth with clarity, compassion, and connection.

Get to Know Us

At Macarize, we believe that business success and human compassion belong on the same path. Founded by Heather and Logan Morris, our firm combines deep financial expertise and strategic insight with an empathetic approach to leadership and growth. We help organizations uncover clarity, optimize resources, and align their goals with their greater purpose. Whether through trainings, strategic consulting, or mission-driven planning, we empower businesses to thrive - thoughtfully, sustainably, and with heart. 

Our 
Story

The name Macarize comes from the ancient Greek word makarios, meaning to bless, to bring joy, or to make fortunate. To macarize someone is to speak life into their purpose - to help them feel seen, supported, and fulfilled. 

That's what we do. 

Founded in 2018 by Heather and Logan Morris, Macarize was created with a simple but powerful belief: that business can be both strategic and kind - analytical yet deeply human. With backgrounds spanning finance, data, and leadership, we bring clarity to complexity, transforming numbers and processes into meaningful progress. 

At Macarize, empathy isn't a buzzword - it's the foundation of how we serve. We listen first. We seek to understand before advising. And we measure success not only in growth, but in how that growth uplifts the people and communities it touches. 

Our work - from trainings to resource optimization and strategic consulting - is designed to empower others to thrive with purpose. 

Because when you help someone else rise, you macarize them. 

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